While the 4th of July hasn’t become a big shopping event online in the same way as Black Friday or Amazon Prime week, it’s a great opportunity to save money on some outstanding full-frame cameras in between the family get-togethers and firework displays!
See below for our pick of the best current camera deals on a diverse range of full-frame models.
You can join in the fun even if you don’t live in the US as we find the best deals for your local market too.

Nikon Z5
The Nikon Z5 came out nearly six years ago, but it’s still a modern classic and a great choice of you don’t need the latest all singing, all dancing AI-driven camera features, and fancy video extras. See our very positive original review for more.
At a glance:
- 24.3MP full-frame CMOS sensor
- EXPEED 6 image processor
- 5-axis in-body image stabilisation (IBIS)
- 0.5in, 3,680k-dot OLED EVF
- 3.2inch tilting touch-screen (1040K)
- 4.5fps burst shooting
- 4K, 30p video recording (cropped)
- Dual SD card slots1

Canon EOS RP
If you are looking for all the benefits of a full-frame camera, but don’t want to pay a full-fat price, then the Canon EOS RP is now a great, affordable choice. While it’s built to be affordable, it also has some useful extras like 4k video recording.
At a glance:
- 26.2MP full-frame sensor
- ISO 50-102,400 (extended)
- 5fps continuous shooting
- 2.36m-dot electronic viewfinder
- 3-in 1.04m-dot fully-articulated touchscreen
- 4K video at 25p

Sony Alpha A7 III
The Sony Alpha A7 III dates from 2018 but still has lots to offer serious photographers. It was third generation in Sony’s entry-level full-frame mirrorless A7 series, with the Alpha 7 III offering a new sensor, improved speed, upgraded autofocus and impressive battery life.
At a glance:
- 24.2MP BSI-CMOS full-frame sensor
- ISO 100-204800 (extended)
- 10fps shooting
- 4K video recording
- 5-axis in body stabilisation

Nikon Z5 II
Striking a neat balance between price and performance, the Nikon Z5 II is still the entry-level full-frame mirrorless camera to beat – it’s a great all-round choice.
In our original five-star review, camera tester Amy Davies said: ‘I’ve loved using it as a family camera to document the everyday life of my young daughter, but it’s also performed well for other subjects, such as birds, as well as being generally good overall for more general / easier subjects such as landscapes and so on.’
Check out this competitive Amazon deal with a 24-50mm lens thrown in!
At a glance:
- 24.5MP full-frame (FX format) BSI CMOS sensor
- ISO 100-64000
- Up to 15 frames per second shooting in raw, 30fps JPEG only
- 273-selectable focus points
- 4K 60fps internal video recording (cropped), 4K 30fps uncropped
- 0.5-inch, 3690k-dot OLED viewfinder, 0.8x magnification, 100% coverage
- 3.2-inch, 2100k-dot TFT-LCD variangle touchscreen
- Dual SDXC UHS-II card slots

Canon EOS 5D Mark IV
If you are looking to save money on a reliable full-frame camera and don’t need to go mirrorless, the Canon EOS 5D Mark IV remains an outstanding choice, with all the benefits of a DSLR (eg lovely bright viewfinder, wide choice of affordable, quality lenses).
The Canon EOS 5D Mark IV maybe a decade old, but it’s a well-made and reliable workhorse that just goes on and on. It got nearly five stars in our original review.
At a glance:
- 30.4-million-pixel full-frame CMOS sensor
- Dual DIGIC 6 & DIGIC 6+ processors
- ISO 100-32,000 (expandable to ISO 50-102,400)
- 7fps continuous shooting
- 61-point AF system with 41 cross-type
- 3.2in, 1,620k-dot touchscreen
- DCI 4K 30fps video recording
- Built-in Wi-fi, NFC and GPS

Nikon Z6 II
As we said in our original review, the Nikon Z6II offers excellent image quality, 14 frames per second continuous shooting, a large sharp viewfinder and 4k video (available for some time via a firmware update).
Via this Amazon deal you can snap one up for under $2k with a Nikkor 24-70mm lens too.
At a glance:
- 24.5MP BSI-CMOS full frame sensor
- ISO 50 – 204, 800 (extended)
- 14fps continuous shooting
- 3.69m-dot EVF, 0.8x magnification
- 3.2in tilting touchscreen
- 5-axis in-body stabilisation
- 4K 60p video recording

Canon EOS R5
The Canon EOS R5 is one of the best mirrorless cameras that Canon have ever made, and it is still a great choice in 2026, six years after its release.
Six years ago might seem a long time in terms of cameras, but the Canon EOS R5 remains a modern classic, offering a 45MP full-frame sensor that delivers rich, high-resolution images.
At a glance:
- 45-million-pixel Dual Pixel CMOS AF sensor
- DIGIC X image processor
- ISO 100-51,200 (expandable to ISO 50-102,400)
- 20fps continuous shooting
- 5,940 selectable autofocus positions
- 5.76-million-dot electronic viewfinder
- 8K/30P, 4K/120p, Full HD 60p video
Prices correct at time of publication but may change at any time, please check the retailer’s website. Amazon is a market place, so check the retailer selling before purchasing. Find more great deals.
Related reading:
- These are the best Canon cameras in 2026 for photography and video
- Best Nikon cameras in 2026 for photography and video
- These are the best Sony cameras to buy in 2026
Do you want to win some great prizes for your photography? Enter your photos in our International Amateur Photographer of the Year competition. Free entry for photographers aged 13-21.


