Getty Images, which is one of the largest suppliers of stock images, editorial photography, videos and music, has announced that it has launched Generative AI by Getty Images, an AI image generator it describes as ‘commercially safer’ than other similar tools.
‘We’re excited to launch a tool that harnesses the power of generative AI to address our customers’ commercial needs while respecting the intellectual property of creators,’ said Craig Peters, CEO at Getty Images. ‘We’ve worked hard to develop a responsible tool that gives customers confidence in visuals produced by generative AI for commercial purposes.’
This launch follows Adobe making Firefly, their AI image generation tool, available for all to use across Adobe apps including the latest version of Photoshop. Generative AI by Getty Images has been trained on part of Getty’s stock content and like Adobe Firefly renders images from text prompts.
Getty’s AI image generator prompts with names of real people appeared to be prohibited and Getty has said that there are safeguards in place to prevent this tool from being used for the spread of disinformation or misinformation. Getty Images told The Verge that its AI image generator ‘doesn’t know who Andy Warhol, Joe Biden, or any other real-world person is’ because it doesn’t want to manipulate or recreate real-life events.
Additionally, all images created by Generative AI by Getty Images will have a watermark marking them as AI-generated. Generative AI by Getty Images can be accessed on GettyImages.com.
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