The ‘content creator’ market is an increasingly important one for makers at the moment, as they’ve figured out that one way to attract new customers is to persuade people to upgrade from smartphones and buy a mirrorless camera.

A good example of a stylish, full-frame camera that should appeal to video-focussed content creators as well as many other demographics, including street photographers, is the Panasonic Lumix S9.

It’s now available at the tempting price of $1397.99 with this special Amazon deal.

For Amazon customers in the UK, there is an even better deal here as you also get the 18-40mm S lens (£1,199, in lovely blue).

With its rangefinder-style design the Lumix S9 is a good-looking camera with some natty colour choices, and although it doesn’t have an electronic viewfinder, it packs in lots of other great features.

Panasonic Lumix S9 top rear view
The S9 has no viewfinder, relying solely on its articulating screen instead. Credit: Andy Westlake

Panasonic Lumix S9 key features

  • 24.2MP full-frame sensor
  • ISO 100-51,200 (standard)
  • Up to 30fps continuous shooting
  • Video recording at 6K 30fps, 4K 60fps, or Full HD 120fps
  • 3in, 1.84m-dot fully articulated touchscreen
  • In-body stabilisation: 5 stops, or 6.5 stops with OIS lens
  • Available in four colours: black, red, green, blue

So if you are looking for a relatively compact and stylish mirrorless camera that makes short work of recording video as well as capturing high-quality stills, the Panasonic Lumix S9 is a good choice at this price. It also takes a wide range of L-mount lenses, including those from Sigma and Leica, greatly adding to the camera’s versatility.

See more great deals below and check out our guide to the best vlogging cameras.