Accessory firm 3 Legged Thing – best known for its tripods and monopods – has launched a new system of British-made camera straps on Kickstarter. The 3 Legged Thing Axis Strap System is based around on the Quick Detach Swivel connector that was originally developed for police and military use. All the straps plug into a plate or L-bracket that screws into your camera’s tripod socket.
At launch, the Axis strap system includes three neck/shoulder-cross body straps of different widths: the Axis 24, Axis 34, and Axis 44 (with the number denoting the width in millimetres). Meanwhile, Axis Pulse is a simple wrist strap, and Axis Anywhere is a short strap that’s designed to clip onto a backpack. Last but not least, the company is also offering the Axis Sling and Axis Double Sling, with the latter holding two cameras.
All the straps are designed so their length can be adjusted quickly and easily via large buckles. The Axis Sling is designed so it can be worn equally comfortably over either shoulder, which is good news for left-handers. Also, the Axis 24, 34 and 44 employ a unique ‘4-axis QD buckle’ to accommodate different body shapes and wearing modes.
Various colourways are available, depending on the model, with a choice of either grey or black webbing, and either orange or black metalwork. There are two camera plates of different lengths, one with a single QD socket, and the other with two. 3 Legged Thing also sells L brackets with QD sockets that are custom-designed to fit a wide range of cameras.
At launch, there’s no option to use the camera’s normal strap lugs. But 3 Legged Thing has told us that it plans on launching a wider array of QD accessories in the future.
The QD swivel connector works using four sprung ball bearings. Pressing a large button in the middle of the connector allows these to retract, so the connector can be attached or detached. When it’s in place, they fit into a groove inside the socket, which allows the connector to swivel freely.
Full details of the 3 Legged Thing Axis Strap System can be found on the Kickstarter link below, with the campaign running for 31 days from 9th September 2025. (Note that Amateur Photographer may make a commission if you support the project via this link.)
3 Legged Thing Axis Strap System on Kickstarter
3 Legged Thing Axis Strap System product image gallery
Kickstarter disclaimer
As always, with Kickstarter we must point out that technically, you’re not buying a product. Instead, you’re backing a campaign that may, or may not deliver anything at the end of it. However, 3 Legged Thing is a highly experienced manufacturing company that successfully delivered its first Kickstarter campaign for its Ultra Plates last year. We also have a fully-functional sample of the strap for testing and review, and know the system works. So chances are that if you pledge your money, you should receive the goods.
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From 3 Legged Thing:
3 Legged Thing Unveils Axis Strap System on Kickstarter
Trusted astronautics tech meets British craftsmanship
Tuesday 9th September, 2025. Stagsden, Bedfordshire, England. Camera straps just grew up. British camera support manufacturer 3 Legged Thing is bringing its trademark innovation and engineering expertise to the world of carry solutions with the launch of the Axis Strap System, debuting today on Kickstarter.
At the heart of Axis are two game-changing components: the beautifully-unique-to-3LT 4 Axis QD Buckle and our very own take on an essential piece of hardware – the QD Swivel. Originally developed for astronautics, military, and law-enforcement gear – even trusted by NASA for tethering cargo – this ultra-secure quick-detach system has been re-engineered by 3 Legged Thing to keep cameras safe, accessible, and ready for action.
We designed the world’s first 4-axis QD buckle—which means you can actually adjust how your strap fits and moves. All body shapes are different, so why should photographers settle for anything less than a tailored fit? Switch which socket you plug into, to seamlessly contour the strap around your natural curves. Got a six pack? Good for you. Working on a keg? Time to celebrate. Muffin top? We’ll make it fit. Moobs? Now you can style it out.
Made in Great Britain – Creating Local Jobs
Axis straps are proudly designed, engineered, and manufactured in Great Britain, meeting one of the world’s most respected engineering standards. To support this launch, 3 Legged Thing has invested in a new UK-based sewing facility, creating local jobs and ensuring the entire range is built to the highest standards of craftsmanship. For photographers, that means world-class design, built in the shires of middle England, with a distinctly British stamp of quality.
A Strap System Like No Other
The Axis range covers every style of carry:
- Axis Pulse – a compact, rock-solid wrist strap.
- Axis 24 / 34 / 44 – sleek, supportive straps in three widths to match any camera, from small mirrorless
- to heavy pro rigs.
- Axis Sling & Twin Sling – breathable crossbody comfort, with a dual-camera option that converts back
- to a single in seconds.
- Axis Anywhere & Gatekeeper – clever bag-mounting solutions that take the weight off your neck and
- shoulders.
- QD4 & QD7 Plates – Arca-Swiss compatible quick-release plates with integrated QD sockets, built for
- seamless connection.
Engineering Meets Comfort
- Axis isn’t just about the connection. Every strap has been designed from the ground up, incorporating features for your comfort.
- Cam Lever Lock adjusters that actually stay locked.
- Neck and shoulder padding that eases irritation and increases airflow.
- Hypalon-reinforced stitching for durability.
- Optional padded linings for those long days of shooting.
Founder’s Quote
“This project has been 8 years in the making, though massively interrupted by the pandemic, so we’re incredibly excited to bring the AXIS Strap System to the market. I genuinely believe that QD is the future of camera-carrying solutions, and we will be bringing this technology to many more products in the future. We’re also delighted that we’re creating a production facility in the UK for these straps, so they can proudly carry the ‘Made in Great Britain’ mark.” – Danny Lenihan, Founder & CEO, 3 Legged Thing
Kickstarter Launch
The Axis Kickstarter campaign runs for 31 days from 9th September 2025. Backers can expect substantial discounts across the range, with the biggest savings reserved for early adopters. Find out more and back the Axis System here.
