Speaking on Monday, the Jessops chairman and CEO Peter Jones said: ‘We’ve been inundated with messages of support and entries for #4daysofJessops. To see Jessops’ new slogan, Image is Everything, trending worldwide this morning was amazing.’

He added: ‘I’ve been very touched by the great British public who have got behind me since I purchased Jessops.

‘It’s great to see such an iconic high-street brand come back to life so quickly.’

Jones (pictured below) said Jessops has received an ‘upbeat’ reaction from customers, both in high-street stores and via Twitter.

Six shops reopened over the Easter weekend and a further 30 are due to open before the end of April.

The relaunch did not pass hiccup-free, however.

Jessops challenged Twitter users to enter images into an Easter-themed competition for prizes that included DSLRs.

One of the competition winners was disqualified on Sunday when it emerged they had not taken the image submitted.

The revival of the Jessops website, due to launch at noon last Thursday, was delayed.

This prompted initial concern among some customers, until it went live some hours later.


Interview: Peter Jones targets 48 stores and eyes up Europe

Picture credit: Chris Cheesman