Fujifilm has unveiled a heavyweight digital compact camera called the FinePix Big Job HD-3W.
The FinePix Big Job HD-3W boasts big buttons and a rubber grip.
Fuji claims that the six-million-pixel-model is waterproof, dustproof and can withstand a drop of ?70cm?.
It is designed for photography in areas such as construction and engineering or ?any environment where it is likely to get knocked around?, says the company.
Features include a 3x lens, 3in monitor and a built-in strobe flash claimed to cover a distance of ?up to 10m?.
When it is launched in August it will be the first time such as camera has been made available in the UK.
An older version of this camera was only available in Japan.
A UK price is yet to be announced.