The Canon video is the first in a series of short films that will give photography tips – the stars being Bear, Dave and the new PowerShot G3 X. For photography enthusiasts and Rugby fans, Canon has also launched a competition, the details of which can be found at

Press release
LONDON, 10 August 2015 – Canon, a leader in imaging solutions and Official Sponsor of Rugby World Cup 2015, has announced a new collaboration with renowned adventurer and dedicated rugby fan Bear Grylls and Dave Rogers, Getty Images’ leading rugby photographer. Together, Canon, Bear and Dave invite fans from across the world to take a close look behind the scenes of the upcoming Rugby World Cup through a video that explores the power of image in sport and gives tips on how to capture some of the Tournament’s greatest moments.

Available on Canon YouTube channel, the video features Bear Grylls explaining his passion for rugby and discussing his favourite moments and images from previous Rugby World Cup tournaments. Dave Rogers also describes his experience of rugby photography and gives fans insight into the history of the role images play in the Tournament from his unique perspective, having been behind the lens at every Rugby World Cup since 1987.

‘Bear’s adventurous personality and ethos of hard work, dedication and team spirit embodies the survival of the fittest mantra that is rugby,’ comments Nigel Taylor, Consumer Imaging Marketing Communications Director, Canon Europe.  ‘As an explorer and adventurer, Bear perfectly mirrors our desire to invite consumers to look deeper at the world and inspire people to capture the enriching and captivating stories that unfold all around, every day.  By working together with Bear and Getty Images’ leading rugby photographer Dave Rogers, we hope to encourage rugby fans from around the world to explore what’s possible through photography at this year’s Tournament.’

Bear Grylls adds, ‘I am so proud to partner with Canon. Its cameras are renowned for the highest quality imagery available in lightweight and durable designs, all of which matter, whether capturing an incredible shot of a Rugby World Cup or capturing the dawn over Everest.’

In addition to the video that’s available now, Canon will be launching a series of short films that give fans in-depth photography techniques of how to capture the perfect action shot, including tips on depth of field, shutter speeds and how to best use perspective.  In this series, Bear and Dave will also demonstrate the capabilities of the Canon PowerShot G3 X, a camera which combines the versatility of a 25x optical zoom lens with premium imaging performance – the perfect device for fans to capture photos and movies of Rugby World Cup 2015 and their adventures in stunning quality.

Getty Images photographer Dave Rogers concludes, ‘It was a great experience to spend time with Bear ahead of Rugby World Cup 2015.  As passionate fans of both rugby and photography, having a Rugby World Cup in our own back garden is tremendously exciting, and knowing the British sporting public it will be the most memorable Tournament yet.’

As part of Canon’s sponsorship of Rugby World Cup 2015, fans are also being offered the opportunity to win a ‘money can’t buy’ experience of shadowing a Getty Images photographer at an official Rugby World Cup 2015 training session for one of the participating nations, as well as winning tickets to RWC 2015 matches.  More information on this competition is available at