In the current economy, and how certain already expensive cities are getting even more expensive – ahem, London – shooting and developing film are extra and recurring costs many of us cannot afford.

Of course, there’s cheap alternatives like Kodak Gold, or Instax instant film which don’t require development in a lab, but they can still be taxing to your bank account when every penny counts.

Day of the Dead altar
Photo of a Day of the Dead altar including a Labubu taken with Velvia film simulation, which proved up to the task when photographing such an iconic celebration. Photo: Isabella Ruffatti
X-T3 · f/6.4 · 1/1700s · 40.7mm · ISO640

In my case, I have recently stopped shooting film, favouring my digital Fujifilm X-T3 instead. While I miss film dearly and yearn to take my 35mm Canon A-1 out for a spin again, thank goodness for film simulations!

Film simulations, available on Fujifilm cameras, are free and recreate film looks from Fujifilm film rolls like Reala Ace, Velvia and Acros. Additionally, to up the nostalgia, you can even add a weak or strong level of grain effect to your image. My personal preference is weak, as it is not too noticeable yet gives your photo a more textured and nostalgic feel, pairing particularly well with the Eterna film simulation. It’s worth noting that older Fujifilm cameras may not include all film simulations.

Eterna and Velvia film simulations with weak grain
Photo taken with Eterna and Velvia film simulations with weak grain. Photo: Isabella Ruffatti

Using film simulations is also much more practical than shooting film as you don’t need to commit to one roll of film at a time. You can switch between film looks during your shoot and change them after you’ve taken your photos, provided you shot in RAW.

One of my favourite film simulations is Acros. I tried Acros, the film it is based on last New Years’ and the film simulation pretty much gets the pronounced contrast and variety of shades to the T.

Acros film simulation on Fujifilm X-T5
Photo taken with Acros film simulation on a Fujifilm X-T5. Photo: Isabella Ruffatti
X-T5 · f/2.8 · 1/250s · 51.6mm · ISO200

I’m not saying film simulations replace film photography, nothing can. It’s a unique experience in itself, not even digital Camp Snap cameras with their tiny screen at the back counting the photos you take which can then be accessed on your computer via USB-C, can truly replicate.

While film simulations may fall short when it comes to the experience film photography provides, they are an amazing cost-saving option as well as one to consider if you already own a Fujifilm digital camera. Depending on what you’re looking for, film simulations might prove to be a better choice than film. For example, I’ve just started shooting sports and I have decided to stick to digital for now while I get basics down. In conclusion: They’re accessible, free and in my experience just as good as film in quality and feel. Broke or not broke, try them out – you will not be disappointed.

Velvia film simulation
Photo taken at an ice show with the Velvia film simulation, which emphasised the coloured lights. Photo: Isabella Ruffatti
X-T3 · f/5.6 · 1/320s · 55mm · ISO6400

Related reading:


The views expressed in this column are not necessarily those of Amateur Photographer magazine or Kelsey Media Limited. If you have an opinion you’d like to share on this topic, or any other photography related subject, email: [email protected]


Follow AP on FacebookInstagramYouTube and TikTok.