The Olympus OM-D E-M10 Mark IV is the last true Olympus camera you can still buy new. If you do decide to go with this camera, then you’re in good hands, as it’s also Taylor Swift’s favourite camera!
It’s a great all round camera, especially at this Black Friday price. It’s been reduced to $699.99 with a very decent lens, and offers a 20MP sensor, 4K video, Wi-Fi, a tilting screen, and a vast array of manual controls.
It’s ‘Taylor made’ for all serious photographers! You can read more about Taylor’s fondness for the camera here. Indeed she has been spotted out and about with the camera, along with her partner, Travis Kelce.
In our review of the Olympus OM-D E-M10 Mark IV we said “Just like its predecessor, it’s a lovely little camera that’s a joy to use and delivers great pictures. it provides access to a large range of small, light and relatively affordable lenses, and its in-body stabilisation will work with every single one. This is a particular advantage of Micro Four Thirds that to our mind goes often overlooked, particularly when it comes to travel photography.”
Olympus OM-D E-M10 Mark IV key features
- 20MP Four Thirds sensor
- ISO 200-6400, ISO 80-25,600 (extended)
- Up to 15 frames per second shooting
- 121-point contrast-detect AF
- 5-axis in-body stabilisation
- 4K 30fps video recording
See our pick of the best Black Friday deals so far, and more great deals on this camera below…

