As part of a pledge to create ‘bespoke content’, Getty has announced the Samsung Collection on gettyimages.com.
The move will ‘drive forward connected photography for the benefit of our customers’, said Getty.
In a statement, the firm added: ‘The Samsung Collection is a selection of premium editorial content shot by Getty Images’ top photographers using the Samsung Smart Camera NX.
‘Samsung and Getty Images will also empower consumers to become future contributors to the Samsung Collection using the NX system.’
Getty’s senior vice president for Content, Craig Peters, said the partnership ‘will provide the tools and a platform for photographers worldwide to share their unique perspectives with us and the global community’.
The statement does not make clear how and when consumers will be able to get involved.
A Getty spokesman could not be reached for comment at the time of writing.
The partnership was announced at the annual Samsung European Forum in Malaga, Spain yesterday.
