Richard Shepherd, senior product specialist for Consumer EOS at Canon Europe, said: ‘Customers are used to using smartphones and compacts. We are not seeing a requirement for EVFs in that area.’

Asked why Canon has not published a roadmap to give EOS M consumers confidence that future lenses will become available to develop their system, Shepherd replied that Canon’s extensive lens history suggests the company will bring out further lenses.

But, he explained that the type of lenses launched will be determined by consumer demand.

Shepherd was responding to an Amateur Photographer (AP) reader who posted questions to Canon via the magazine’s website forum earlier this week, using the online name P_Stoddart.

Shepherd was speaking to AP at photokina 2012 in Cologne, Germany.