Canon, Nikon, Olympus, Sony, Panasonic and Leica will be among more than 200 exhibitors to showcase their latest gear at the four-day event, which runs until Tuesday 22 March.
The 30,000 visitors are also expected to include professional photographers and members of the photographic trade.
This year’s event includes a Wedding & Portrait Stage; and a Turning Pro Masterclass, which aims to ‘bridge the gap’ between enthusiast and professional.
The Super Stage will host talks from renowned photographers such as David Bailey, Nick Danziger, Bruce Gilden and Chris Packham.
Entry to The Photography Show costs £18 for adults and £15 for senior citizens and students.
Entry for children aged 10 and under is free.
For full details visit The Photography Show website.
• Sony UK has today confirmed that it will use The Photography Show to show visitors a prototype of its new wireless lighting control system. Designed for use with Sony interchangeable-lens cameras and flash units, the system will comprise a wireless radio commander, radio receiver and boast a range of up to 30m. Expected to go on sale in the summer, Sony says the system will ‘meet the growing demands of professional Sony photographers’. A price is yet to be released.