Commenting on the move, which took effect from 1 July, Pentax Ricoh Imaging UK’s general manager Jonathan Martin said: ‘We are very excited about the addition of Ricoh cameras to our portfolio.

‘The new arrangement will enable us to offer an efficient, streamlined, service with one point of contact for both product ranges.’

Ricoh owns the Pentax brand after a deal struck last year.

Pentax Ricoh Imaging UK can be contacted on 0870 736 8299.

Meanwhile, the repair and servicing of Ricoh cameras is now being dealt with by Johnsons Photopia (tel: 01782 753344).

Ricoh products were previously distributed by Alpha Digital Services Ltd.