The latest addition to the Olympus Ultra Zoom (UZ) ‘Traveller’ series, the SP-820UZ features a lens designed to deliver the 35mm viewing angle equivalent of a 22.4-896mm lens.

Olympus claims the newcomer has the ‘ergonomic comfort grip and professional looks of a top-of-the-range camera’.

Priced £279.99, the 14-million-pixel model features a 3in, 460,000-dot-resolution, LCD screen, HDR backlight adjustment, full HD video, Smart Panorama and Magic Filters such as dramatic, watercolour and ‘punk’.

There is also a Pet Detection mode designed to automatically capture pets’ faces when they look at the camera.

In super macro mode, photographers can shoot as close as 1cm from the lens, according to Olympus.