The Jessops store in London’s Oxford Street was the first to reopen under new owner Peter Jones [Picture credit: C Cheesman]

Though UK sales dropped 18% in April compared to the same month last year, this is less than the 21% decline recorded in each of the first three months of 2013, according to GfK Retail and Technology UK Ltd.

GfK spokesman Richard Gregory said the news gives observers a ‘slight reason for optimism’.

In GfK’s latest technology market newsletter, he adds: ‘We have already talked about the reduced number of photo specialist stores, and perhaps the re-introduction of one of those key retailers has helped with a reduction of the downward curve.’

Compact cameras were responsible for nearly 50% of the fall in total sales revenue in April – declining 26% compared to the same month last year.

Compact system camera (CSC) revenue decreased by 33%, while SLRs recorded a 6% decline.

In March, changeable-lens camera sales fell 23% compared to the same month in 2012.

In April, the largest drop came from camera bags, where sales plunged 36%.

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