Jessops will maintain its focus on DSLRs despite its aim to attract younger customers looking to buy compact cameras, according to chief executive Trevor Moore.

Last month the chain spelled out its intention to grab back market share in compact cameras from supermarkets and rival stores such as Argos.

Moore said that, in the past, Jessops has ‘missed an opportunity’ to attract customers looking to buy sub-£100 compact cameras.

Asked if the move could mean a shift away from DSLRs, Moore has since told Amateur Photographer (AP) in an EXCLUSIVE INTERVIEW: ?No. There is no doubt in my mind. We have worked very hard as a business to grow our reputation in DSLRs.

He added: ?We are approximately 30% of the market in DSLR sales in the UK. That?s a very significant chunk of business we have worked very hard to build. And in future we will be continuing to work very hard to grow that business, not shrink it.

?In the last couple of months I am delighted to say we have grown our market share year-on-year in the DSLR business??

Currently, Jessops’ biggest selling DSLRs are the Canon EOS 550D and Nikon D90.

Moore was speaking to AP’s news editor Chris Cheesman at Jessops? flagship store in New Oxford Street, central London.

In a wide-ranging interview, the CEO also spelled out Jessops’ plan to boost customer service; the impact of the recession; battle to make a profit; and moves to revamp one store a week for the rest of the year.

To watch the full interview, which was recorded on election day last week, see below: