From today the wider range of products available on Jessops website can be ordered by staff in store in a new service designed to signal the company?s commitment to photographers.

Called ?Jessops Extra Order@Store?, the service is designed to run alongside Jessops existing Collect@Store service, which allows customers to order products online and collect them at a high street shop.

The difference with Jessops Extra is that – instead of customers themselves having to order online – staff will order the product for them in-store if, for example, it has sold out or not stocked in that particular shop.

The products are then despatched from the Jessops warehouse in Northamptonshire.

Customers can choose to either have the order delivered to the same store within 48 hours – at no extra charge – or delivered to a home or workplace address the next day from £3.95.

Such items include hardware, such as DSLRs, software and accessories like bags.

Jessops claims the service will give customers access to a greater range of products through its stores.

The move is part of a wider plan to improve customer service for photographers.

?We haven?t been looking after the enthusiast and professional end of the market enough,? said Jessops marketing director Brian Linnington in an interview with AP.

?We know how frustrating it can be for enthusiast and professional photographers when trying to source specialist products and accessories,? he added.

?This is part of making sure ? as we talked about in the strategic review ? of remaining a specialist.?

He insisted that the new service will not mean a reduction in the range of kit currently in stores, such as digital SLRs.

?If anything it?s quite the opposite actually. We are increasing the range in our stores,? he told us, adding that new lines are being introduced.

?Jessops Extra vastly increases the range we can offer through our stores, as well as providing an ideal solution for the rare occasions when a particular item might be out of stock at a particular store.?

Customers will be able to keep track of their order with an email and text message, sent by Jessops to update them on progress.

The service promises to include ‘many specialist and professional lines that are hard to find elsewhere?.

?The new service? is the latest demonstration of our commitment to offering the highest standards of care and support to all our customers and an extensive product range for enthusiasts and professionals,? Linnington continued.

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