If you thought Meta (aka Instagram, Facebook, WhatsApp) couldn’t get any worse, well it just did. The platform is now facing backlash over its new AI tool Muse Image, which allows users to generate AI pictures from not just profile pictures, but also your public images.
In a recent update to Instagram, all users with a public account have been auto-enrolled into Meta’s new AI features without consent. Meaning that anyone can download and use your photos, reels, original audio in reels, stories and profile photos to generate their own AI pictures in Muse Image, the first image generation model from Meta Superintelligence Labs, now available in Meta AI. If you have a private account, content will already be unable to be shared BUT if you change from Private to Public, this will auto-enroll you.
Reports coming in have stated this roll-out is just for US users, but I have found this is not the case. The good news is, you can opt-out and below I show you how*.
*Unfortunately, you cannot turn this off for text or comments.
How to turn off Meta AI features
Step 1. Go to your profile, and tap the three lines on the top right to bring up your settings

Step 2. Scroll and find “Sharing and reuse”

Step 3. Find “Allow people to reuse your content on Instagram and with AI features at Meta” and “Allow people to create with and reuse your original audio on Meta AI”

Step 4. TURN IT OFF.

Related reading:
- We’ve all had enough of Instagram. Is IRYS app the photo-sharing app we need instead?
- Opinion: Instagram is bad for photographers – we need better!
Do you want to win some great prizes for your photography? Enter your photos in our International Amateur Photographer of the Year competition. Free entry for photographers aged 13-21.

