Now is a good time to save money on older, but still very capable, full-frame cameras, notably the Sony Alpha A7 IV and Sony Alpha A7 V.
Award-winning UK retailer Park Cameras is offering an extra 10% off the price by using the voucher code SONY-10 at the checkout, by visiting the retailer in store, or by calling +44 1444 23 70 60.
This is a very time-limited offer, however, as it ends on 11:59pm GMT, on Sunday 7th June. So it brings the price of the Sony Alpha A7 IV down to £1,619.10 after the voucher has been applied. The price of the Sony Alpha A7 V meanwhile drops to £2,519.10.
For customers outside the UK, you can get the Sony Alpha A7 IV for $1998 or see more deals for your local market at the end of the article.
Sony Alpha A7 IV key features
- 33MP full-frame sensor
- ISO 50-204,800 (extended)
- 10 frames per second shooting
- 3.68m-dot viewfinder
- 3in fully articulated touchscreen
- 5-axis in-body stabilisation
- 4K 30p video recording
So the Sony A7 IV in particular is a good budget option if you want the benefits of full frame and are happy to stick with an older camera. While it may be older, it still has many virtues.
In our original five-star review, we praised the Sony A7 IV’s excellent image quality, superb autofocus with extremely capable subject recognition, fully articulated screen and improved menus.

Prices correct at time of publication but may change at any time, please check the retailer’s website. Amazon is a market place, so check the retailer selling before purchasing. Find more great deals.

