One of the best all-round Sony mirrorless cameras is the excellent Sony Alpha A7IV and today is your FINAL chance to save big on it during Amazon Prime Day week.

The Sony Alpha A7 IV is an ideal camera for a range of genres and while it faces stiff competition on the video front, it’s also the perfect hybrid camera for a lot of content creators.

In our original five-star review, we praised the Sony Alpha A7 IV for its excellent image quality, delivering more detail than 24MP or 20MP rivals, superb autofocus with extremely capable subject recognition, improved handling and more.

You can now get the camera for a tempting $2198 on Amazon US.

And for just £1999 on Amazon UK.

Sony Alpha A7 IV key features

  • 33MP full-frame sensor
  • ISO 50-204,800 (extended)
  • 10 frames per second shooting
  • 3.68m-dot viewfinder
  • 3in fully articulated touchscreen
  • 5-axis in-body stabilisation
  • 4K 30p video recording

See below for more great deals and check out our guide to the best Sony lenses too.



You will need to be a member of Amazon Prime to take advantage of these deals. This is a yearly subscription that can be paid monthly or yearly, and also gives free postage as well as access to Amazon Prime Video and other features, like Amazon Prime TV. If you’re not already a member, then a free 30-day trial is available that can be cancelled at any time.

Prices correct at time of publication but may change at any time, please check the retailer’s website. Amazon is a market place, so check retailer selling before purchasing. Find more great deals here