Eastman Kodak is poised to increase the price of its consumer products worldwide by up to 20%. However, Kodak UK has hit out at a report published by The Guardian which today suggested that products affected will include digital cameras and printers.
?The increases are a result of the soaring prices of key raw materials, especially silver and aluminium, as well as the rising cost of petroleum,? states a press release on the Eastman Kodak website.
The increases will take effect from 1 July.
?Prices will increase as much as 20% depending on the product line and geography,? adds the firm.
In an interview with The Guardian, Kodak chief executive Antonio Perez (pictured) said he expects the entire photo industry to follow suit.
However, Kodak UK has criticised The Guardian for suggesting that the products affected will include digital cameras and printers.
Patrick Hamilton, Kodak’s European PR director for consumer digital products told Amateur Photographer: ‘The Guardian got it slightly wrong.’ Hamilton explained that the price rises ‘will only affect photographic paper and chemistry’.
The move comes less than a fortnight after Fujifilm unveiled similar price hikes for products such as slide film and photographic papers.
Perez told The Guardian that the price of aluminium and silver has risen by ?75%? in the past year and the cost of oil ‘doubled’.
