Olympus claims that the red-dot sight makes the camera’s 50x optical zoom ‘ideal for spotting moving and distant subjects such as wildlife and planes, or for sports photography’.

Dubbed ‘Eagle Eye’, Olympus says the pop-up sight is designed to be stowed away when not in use.
The camera also houses a 920k-dot EVF.

The camera’s f/2.9-6.5 lens features a 35mm equivalent focal length of 24-1200mm, but effective focal length can extended further using the 100x digital zoom.

Due out in March, priced £349.99, the 16-million-dot SP-100EE carries a 3in, 460k-dot, LCD screen and lens-shift image stabilisation.

Sporting ‘DSLR looks’ the camera also features a focus limit button and a ‘deeply-shaped’ grip to aid handling.

The SP-100EE is compatible with an optional FlashAir card, allowing images to be transferred wirelessly over Wi-Fi.