Olympic rower Pete Reed MBE recently spent nearly three hours in the Pimlico-based store before leaving ‘laden down’ with Nikon kit.

Founder Gray Levett said Reed told him afterwards: ‘You have a wonderful place and a cracking group of people around you…

‘It was an honour to have so much of your time and a personal tour all afternoon – and it’s great to know that I can come back anytime.’

Gray (pictured above with Reed) added: ‘He graciously showed all the staff his two gold medals and we told him what an absolute inspiration he was to us all.’