One of the best all-round Sony mirrorless cameras, the excellent Sony Alpha A7IV is now the cheapest we’ve seen it for a long time – so grab it while this Black Friday deal lasts.
The Sony Alpha A7 IV is an ideal camera for a range of genres, and while it faces stiff competition on the video front, it’s also the perfect hybrid camera for a lot of content creators.
In our original five-star review, we praised the Sony Alpha A7 IV for its excellent image quality, delivering more detail than 24MP or 20MP rivals, superb autofocus with extremely capable subject recognition, improved handling and more.
You can now get the camera for a tempting $1998 (body only) on Amazon US.
And for just £1897 on Amazon UK.
Sony Alpha A7 IV key features:
- 33MP full-frame sensor
- ISO 50-204,800 (extended)
- 10 frames per second shooting
- 3.68m-dot viewfinder
- 3in fully articulated touchscreen
- 5-axis in-body stabilisation
- 4K 30p video recording
See more great deals below and our carefully curated guide to more unbeatable Black Friday offers here.
