Other brands represented are set to include Tamron, Zeiss, Manfrotto, Benro and Rotolight.

Experts from the EOS training academy will stage four seminars on a day that will also include demonstrations from renowned wildlife photographer Danny Green.

Former Amateur Photographer Editor Damien Demolder will be hosting walks on street photography, while Jeff Ascough will share tips on wedding photography and portraiture (these sessions cost from £10).

The Societies and the Royal Photographic Society will be on hand to advise visitors on taking their photography to the next level.

Organisers promise part-exchange deals and special offers at the event, which takes place from 10am-5pm at Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT.

To register visit www.cameraworld.co.uk/theevent.