[Photo: David Hedges SWNS.com]
Acting on data that 23% of the British working population work ‘non-traditional’ hours, Sony equipped photographer David Hedges with a full-frame Sony Alpha 7S, in a project designed to promote the camera’s low-light capabilities.
Hedges, who won Young Photographer of the Year at the Picture Editors’ Guild Awards in 2013, travelled around the UK for the shoot, called ‘24 Hour Economy’.
His subjects included railway engineers in Bristol, guards at Hampton Court Palace and policemen in London.
Hedges said: ‘My line of work often requires me to work all hours, many in the dark, and the ISO range on the Sony Alpha 7S allows me to get shots that, previously, I simply could not achieve without adding some lighting.
‘Being able to shoot at ISO 409,600, and still get a very usable shot, opens up many creative possibilities.’
Sony said: ‘Research found that, among UK workers, over seven million work between the hours of 6pm and 6am, with the most common night-working industries being transport and logistics (52%), followed by entertainment, leisure and hospitality (36%).’
The Alpha 7S, which costs £2,099, is a 12-million-pixel full-frame compact system camera, boasting 4K video and an ISO range of 50-409,600.
Launched last year, the E-mount camera is aimed at serious photographers and videographers.
‘Because of the image sensor’s extraordinary sensitivity, the amount of light it can collect is dramatically increased compared with conventional cameras,’ claimed Sony at the time.
Sony said the camera’s ‘unprecedented dynamic range’ is ideal for ‘high-contrast scenes, effortlessly handling extreme highlights and rich, deep blacks in the same frame’.
[All photos: David Hedges SWNS.com]
