There has been a good choice of discounted APS-C and full frame cameras during this week’s Amazon Prime Day and you can also make a significant saving on the Sony Alpha 7C.

There is a lot to like about this camera, namely its compact dimensions and excellent image quality, but our expert reviewer Andy Westlake was less taken with its handling and viewfinder.

The Sony Alpha 7C is now a lot cheaper for Amazon Prime Day, however, coming in at £1435 and yes, that includes the Sony FE 28-60mm F4-5.6 kit lens. For this money you might well decide you can get used to the handling and other niggles identified in our review (the camera does have some big plus points, too).

Sony Alpha A7C full-frame mirrorless

Sony Alpha 7C key specifications

  • 24MP full-frame sensor
  • ISO 100-51,200 (50-204,800 extended)
  • 2.36m-dot viewfinder, 0.59x magnification
  • 3in, 921k-dot fully articulated screen
  • 5-axis in-body image stabilisation
  • 4K 30p video recording

UK customers should click the link below (there isn’t a US Prime Day deal).

*We earn affiliate revenue on these links, but it doesn’t cost you anything extra to use these links. Prices correct at time of publication, and may be withdrawn at any time, please see retailer website to check prices.


Amazon Prime Day deals are available to existing Amazon Prime members, but are also available to you once you sign up to join Amazon Prime, if you aren’t already a member. Amazon Prime gives you a number of benefits, including free postage, you also get free Prime video, Amazon music, and Prime reading, as well as unlimited storage with Amazon Photos! Sign up for a 30-day free trial here! *Amazon Prime is a paid for service, so charges will apply after the 30-day trial.

See all our Amazon Prime Day UK deals, all our Amazon Prime Day US deals, or find the latest deals here.