Jessops yesterday officially opened its second Centre of Excellence, a 3,000 sq ft store based in Manchester which has created 20 new jobs.

Chief executive Trevor Moore said: ?This new store will provide the next level of interactivity. Not only can customers touch and feel the cameras, we can now demonstrate the key new features and compare the performance of comparative cameras.?

Boasting a ?customer-friendly layout?, the Market Street store has three ?shop-in-shops? which aim to give customers a ?branded experience? by grouping products by manufacturer.

?There is also a dedicated area for bags and clothing, making navigation around the store accessible and enjoyable,? added a spokesman.

The store also houses an informal tutorial area, plus a separate Training Academy room where Jessops staff can show customers how to get the most from their camera.

The new outlet is located at 107 Market Street, Manchester M1 1WN.

Jessops’ first Centre of Excellence store opened in Birmingham in April.

Jessops Centre of Excellence ManchesterChief Executive Trevor Moore officially opened the new Manchester store yesterday