Ten photographers have joined forces for the exhibitions, to be held in 10 pubs across Brighton, East Sussex, where each image will be printed as a limited edition of 500 beers mats.
The project is timed to coincide with the Laines Tap Takeover craft beer festival from 8-10 April.
If they choose – and have the stamina – visitors can stop off at all ten pubs, to view and collect the full exhibition of images and sample different craft beers at each venue.
© Nick Eastham
‘We’ve been talking about doing an exhibition on beer mats for a while now,’ said Jim Stephenson of photo organisation Miniclick which called for exhibition entries via Instagram.
Stephenson added: ‘We’re dead chuffed people will be able to see this work in a totally different way. No galleries, no white walls and expensive prints, just a print and you get to take the work home with you.’
The theme of the exhibition is Brighton life, featuring, for example, sea swimmers, clubbers and tattoos.
The 10 participanting photographers are: Nick Eastham, Kevin Meredith, David Newby, Pete Boyd, Sandra Harper, Tess Roby, Owen Harvey, Anita Barratt, Edward Bishop and Sam Hiscox.
The pubs hosting the shows are: the North Laine Brewhouse, Hope & Ruin, Mash Tun, Black Lion, Dead Wax Social, White Rabbit, The Western, Victory, Fountain Head and the East Street Tap.
© Kevin Meredith
© Sandra Harper
© Edward Bishop