Here we will list all of the best camera-related deals that we can find on Amazon Prime Day 2017, so that you can beat the rush and head straight to the best bargains of the day.

What is Amazon Prime Day?

Black Friday, the day (now week-long) retail sale event in November has become a household phrase and national occasion since it took to the UK shores from the USA back in 2010, thanks to Amazon. But while Black Friday has taken on a life of its own with almost every retailer scrambling to slash prices and encourage impulse spending, Amazon has decided to step out on its own and have a solo bargain sales event, known as Amazon Prime Day. However, Amazon announced some early non-camera deals for its Alexa customers on Wednesday, July 5.

Amazon Prime Day – Best camera deals so far

GoPro HERO5 Session Action Camera with Casey, Floating Grip and Head Strap

Price: £382.05  £249.99

Go Pro’s HERO5 Session offers a blend of performance and simplicity with its 4K video, 10MP photos, video stabilisation and simple one-button design. But it can also be controlled hands free via voice commands. The bundle means you should be all set to carry the HERO5 Session on your travels.

Deal live now (while stocks last)

Sony Alpha a6300

Price: 1250.00  £779

The Sony Alpha a6300 is one of the most popular mirrorless cameras produced by Sony, due to its impressive specs list. Carrying a 24.2MP APS-C sensor, the a6300 can record 4K-video internally and has 425-phase detection AF points. The main deal includes Sony’s 16-50mm f3.5-5.6 zoom lens.

Deal live now (while stocks last)

Sony Alpha a7

Price: £1549 £719 

One of Sony’s a7-series camera models, the Sony Alpha a7 has a 24.3MP full-frame Exmore CMOS sensor and advanced Bionz X image processor. When it was first released, the big criticism of the a7 camera was the lack of E-mount lenses available for it, today that is most definitely no-longer the case with a plethora of lens options now available from the likes of Sony, Sigma, Samyang and Zeiss. The main deal pairs the a7 with Sony’s 28-70mm f3.5-56 zoom lens.

Deal live now (while stocks last)

Sony RX10 III
Price: £1549 £1019 

The fantastically capable premium bridge camera from Sony, the RX10 III  gets a seriously generous price cut for Amazon Prime Day. With its 25x Zeiss Vario-Sonnar T* lens the RX10 III has an effective focal length of 24-600mm with an f2.4-4 aperture range. In terms of video, the RX10 III can record 4K video internally, as well as 1000fps HD video, for creating some compelling slow motion footage.

Deal live now (while stocks last)

Adobe Photoshop & Lightroom (12 month subscription)

Price: £109.99 £69.99

The most popular photo-editing suite for a reason, Adobe’s Photoshop and Lightroom double-whammy does tend to come at a cost – but tools like this can sometimes make all the difference for a photographer. If you’ve been holding out on investing in paid-for photo editing software, this might be your opportunity to snag a deal.

Deal live now

Pentax 18 – 50 mm K-S2 Digital SLR Camera with Lens – Black

Price: £679.99 £481.15

When we first reviewed the K-S2 back in 2015, we thought it was a most pleasing DSLRs to use in a competitive category – thanks largely to the large viewfinder and impressive control set-up. Throw in the extensive range of compatible Pentax K mount lenses and you’ve got a camera which represents excellent value and is one of the best in its class.

Deal live now (while stocks last)

Seagate Backup Plus Hub 8 TB, 3.5 inch External Hard Drive for PC and Mac

Price: £249.99 £119.99

You can never have too much storage, too many back-ups or just enough space to put things. With 8 terabytes of storage at under half price this Seagate external hard drive might be worth investing in.

Deal live now (while stocks last)

PHOTOOLEX M800C 1/8000s Flash Speedlite

Price: £64.99 £49.99

Compatible with E-TTL II, E-TTL and TTL automatic metering the M800C can be used as an on-camera flash or wirelessly triggered as slave and incorporated into a multi-speedlite system, with high-speed sync up to 1/8000th of a second. If you’re looking for an affordable third-party speed light to introduce some flash photography into your repertoire, this unit from Photoolex is to be included in the Amazon Prime offers so check back when the deals go live to get the best price.

Deal live now (while stocks last)

YI 4K plus Action Sport Camera 4K/60fps WIFI Camera with Waterproof Case

Price: £334 £267

Coming from Yi Camera, the action plus shoots 4K video at an incredible frame rate of 60fps, which makes it one of the world’s highest specced action cameras justifying its inclusion in AP’s Amazon Prime Day best camera deals page. It also captures stills in .DNG RAW format and uses electronic image stabilisation when recording at 4K/30p, for smoother video results. 

Deal live now (while stocks last)

K&F Concept Tripod Lightweight Aluminum Alloy Portable Camera Tripod with 3-Way Head

Price: £34.99 £27.99

Deal live now (while stocks last)

X-Rite i1Display Pro Calibrator

Price: £279.99 £172.45

A ideal bundle for any photographer who wants to ensure colour accuracy throughout their workflow. the i1Display Pro is described as the “ultimate solution for creative pros who need fast and flexible colour accuracy tools. It also supports ColorTRUE Mobile Calibration for tablets. Included in the bundle you will find the X-rite i1Display Pro Calibrator and X-rite’s popular ColorChecker Passport Photo.

Deal live now (while stocks last)

Phot-R 2×2.26m Adjustable Heavy Duty Professional Photo Studio Backdrop Screen Support Stand System Kit

Price: £35.95 £26.26

With this photography background kit you can set up your very own photo studio at home or in the office. Suitable for all levels of photographers from amateurs to pros. This kit is large enough to cater for a broad range of photographic needs from product photo and video shoots to full-length portrait shots, including small groups photos. 

Deal live now (while stocks last)

Aperlite Flash YH-500N

Price: £56.99 £45.49

Designed for use with Nikon DSLR cameras, the Aperlite flash supports i-TTL and TTL for accurate metering and it’s also compatible with Nikon’s S1 and S2 wireless modes.

Deal now live (while stocks last)

NiSi Square IR coated ND Optical Glass Filter

Price: £144.00 £97.60

Filters can offer a number of benefits to photographers, including reducing unwanted frequencies of light. This square IR coated ND glass filter from NiSi is compatible with a range of Canon and Nikon lenses as well as other brands with lens diameters from 52-82mm, however it will need to be placed into a filter holder, such as the NiSi 100mm System V5 Filter Holder Kit – also one included in the Amazon Prime day deals from 7:00am.

Deal now live (while stocks last)


Camera Backpack series

Price: £55.99 £44.79

Camera backpacks often make for great practical gifts. This series from K&F Concept is designed to suit the needs of the outdoorsy/techy photographer, with its water-resistant coating and numerous compartments for gadgets such as laptops and tablets.

Deal live now (while stocks last)

Zomei® Z888C Camera Travel Tripod

Price: £136.49 £109.19

The Zomei Z888C travel tripod is a flexible and versatile camera support option. Featuring legs that are made from carbon fibre, the Z888C is lightweight and has a working height range from 18inches to 66inches. The tripod’s legs use a twist-locking mechanism and one can be removed to be used as a monopod with its ball head.

Deal live now (while stocks last)

RPGT® Photography Softbox Studio Continuous Lighting Kit with 2x80W 5500K Bulbs 50 x70 cm Softboxes 2M Light Stand

Price: £59.86 £39.99

Ideal for photographers looking to experiment with more studio or product-style photography, these two continuous lighting kits could be a great jumping-in point. Decent-sized soft boxes will help diffuse the light, keeping your portraits or product shots looking crisp and naturally lit.

Deal live now (while stocks last)

ELEPHAS 1200 Lumens LED Mini Multimedia Projector 

Price: £149.99 £51.99

The ELEPHAS Mini multimedia projector is small size and light weight, offering a convenient to show off your images at work, in the studio at a gallery or even at home, with picture size adjustable from 50-130inches. It also has a built-in speaker, which is great if you want it to double as a video player or if you want to display a slideshow is accompanied by music.

Deal live now (while stocks last)

How does Amazon Prime Day work?

The 30-hour “day” of deals is available to Amazon Prime customers only. So to take advantage of the deals you’ll have to sign up to Amazon’s premium speedy delivery service, which costs £79 per year. In the build up to Amazon Prime day, the company is offering one-month free sign-up trials. They were also offering £20 off the annual membership, making it £59, but unfortunately that deal is now over.

As well as unlimited one-day deliveries, having an Amazon Prime subscription account also gives users access to Amazon Prime Video, Prime Reading, Prime Music and 30-minute early-bird access to Amazon’s Lighting Deals.

Amazon Prime Day

When is Amazon Prime Day?

Amazon Prime Day initially kicked off on July 15th, the day that the online retail behemoth was founded by Jeff Bezos. Since then it typically falls in the second week of July. Amazon Prime Day 2017 will be held on Tuesday, July 11th. However, the deals actually start at 6pm today, Monday, July 10th and then run for 30 hours until midnight on the 11th.

What deals can we expect from Amazon Prime Day?

Amazon Prime Day deals come in two flavours: Deals of The Day, which run for the 30 hours, and Lighting Deals, which are limited deals that only take place for a fixed period of time during the day; once they’re gone they’re gone!

To help you find the best deals on Amazon Prime Day, we’ll be updating this page with all the best deals just as soon as they are released and we are alerted to them. So if you want to grab a photography bargain this summer, make sure you click back to this page on a regular basis to keep ahead of the game. In previous years, we’ve seen some amazing bundle deals and price cuts to products such as mid-range DSLRs, action cameras like the Go Pro Hero range, lenses, Pelican Cases, memory storage, filters and software.

Bookmark this page and come back to see the best camera deals of Amazon Prime Day 2017