Alfred Eisenstaedt was said to have used a Leica IIIa to take the photo, depicting a sailor kissing a nurse in Times Square, New York on VJ Day in August 1945.
The camera went under the hammer for €114,000 (more than £97,500) at WestLicht Camera Auction in Vienna on Saturday – easily surpassing its €25,000 estimate.
Meanwhile, an original, signed, print of Eisenstaedt’s iconic image bowed out for €24,000.